Oct. 17, 2018
Running a successful business seems to be both easier and more challenging in this digital age. Technological advances enable companies to do more than ever before. As the workplace and its workforce continuously evolve, however, organizations must learn to adapt new ways of working.
With companies facing new challenges in the wake of digitalization, Google continues to provide solutions to help organizations succeed. One of the many ways Google is changing the way companies do business is through the Jamboard. Built as part of the G Suite meeting room solution, the Jamboard addresses real pain points in the digital workplace.
According to The Opinium Workplace Productivity and Communications Technology Report by Mitel, inefficient communication and collaboration costs more than £4 million annually to UK businesses. That is the equivalent of £8,000 per person every year in lost productivity. Imagine spending all that wasted time and energy on creativity instead.
Creativity is important not only in the fields of advertising or design. Even the Dow Jones benefits from using the Jamboard for creative ideation. “Jamboard breaks down barriers to interactive, visual collaboration across teams everywhere. It’s the perfect anchor for a meeting and encourages impromptu, productive sessions. We can easily add any content to the Jamboard to capture great ideas from everyone. We immediately saw the benefits.”
When teams encounter less interruptions and are given creative freedom, they are more likely to innovate and perform. Adding visuals to a brainstorming session further paves the way for creativity.
Digital experience company, Instrument, attests that Jamboard has completely changed their team’s approach to brainstorming. “It used to be one person with bad handwriting, translating whiteboard notes into a spreadsheet,” says Avi Couillard, Senior Strategist. Now, instead of deciphering half-formulated ideas after the fact, UX Illustrator Sheri Smith visualizes concepts and sketches them on the Jamboard during the meeting. “Jamboard helps us focus more on the ideas, and less on translating or assigning creative direction to different teams,” adds Avi.
NEXT.0 Senior Creative Director Vincent Kao shares the same opinion on how Jamboard helps their teams brainstorm better. “Combining text with images lets everyone in the meeting understand an idea better and faster, making our collaboration meetings far more efficient. We no longer have the problem of running out of room, or having to waste papers. Jamboard gives our ideas as much space as we need. We spend less time organizing our ideas, and more time creating great work for our clients.”
A Forbes report predicts that 50% of the workforce will soon be remote. This holds true not only for contractors or freelancers, but even for full-time remote employees. As teleworking becomes more widely accepted, the biggest challenge for businesses will be to provide an environment suitable for remote collaboration. They need to make it possible for offshore employees to work as if they were co-located in the same office.
The Jamboard’s virtual collaboration space truly shines in the remote collaboration department. A perfect example is how award-winning architecture firm PATH uses the Jamboard to collaborate with team members who are in the office, at build sites, and around the world. “Our goal at PATH is to pair technology with our process in innovative ways. Jamboard provides us a better way to collaborate and explore more ideas within the same amount of time".
A Forbes report on the top digitalization trends in 2019 says that staff have an overwhelming desire for C Suite level management to take on the task of taking the company through a digital transformation rather than relegating this work to IT departments.
This isn't to say that IT managers aren’t involved in this process. On the contrary, IT leaders face the challenge of satisfying the needs of a younger workforce that expects businesses to provide the tools and technologies that will help them maximize their potential. These tools must be intuitive, cloud integrated, and more importantly, secure.
For the music streaming service Spotify, enhancing the work environment includes providing employees with tools that are both useful and fun. “Google Jamboard is so engaging and intuitive that following whiteboarding and note-sharing, the team can't help but use it for creative pastime.”
Zoi’s Benjamin Hermann adds, “Our customers were able to ‘jam’ without registering for an account and it fitted perfectly with the company’s new digital business approach. The Jamboard has become such an important part of the company’s infrastructure and workflow that it will be a tool for success.”
Investing in the right tools and technologies can be the difference between excellence and mediocrity. That said, introducing the Jamboard to the workplace might just be one of the best decisions you’ll make for your business.