The key to a team’s efficiency is seamless communication
When I first started working in advertising, I noticed just how busy everyone was. Someone would be rushing to get to a meeting, hurrying to a film shoot, or frantically finding props for a set. In an ad agency, there seems to be an endless amount of work and never enough people around to complete it.
Because of this lack of resources, I had to wear many hats as a junior. Often the Creative Director would give me a simple brief just before putting me on projects that I was not qualified to do. I remember once I was tasked with directing a commercial. The people on set were nervous and apprehensive about my inexperience, and rightly so. At the end of the day, I had to give the Creative Director Polaroid photos of the shoot and he was not impressed or happy with the updates. A lot of things were missing or wrong due to the lack of communication.
Being a Creative Director myself now, I see just how important communication is within an agency -- things get complex quickly and it’s important not to miss any crucial details. Tasks need to be communicated efficiently, seamlessly, and constantly.