For Avi and his colleagues at Instrument, brainstorms looked different last year. “It used to be one person with bad handwriting, translating whiteboard notes into a spreadsheet,” says Avi. His colleague, UX Illustrator Sheri Smith, jokes: “That handwriting was usually mine.”
They’d leave meetings with a ton of ideas that were then assigned to other designers, illustrators or animators to interpret. “It was time-consuming and the process sometimes diluted creativity,” says Avi.
Now, instead of deciphering half-formulated ideas after the fact, Sheri visualizes concepts right away by sketching them on Jamboard as they’re mentioned. Avi and Sheri also bring remote colleagues into a brainstorm session. Other designers or programmers can join meetings via Hangout within the Jamboard, have PDF versions of work sent to them, or view “jams” from their phone, tablet or computer and rev on a concept right away.
Jamboard helps us focus more on the ideas, and less on translating creative direction to different teams.
- Avi Couillard, Senior Strategist, Instrument
“Jamboard helps us focus more on the ideas, and less on translating or assigning creative direction to different teams,” says Avi. His team is able to keep working on ideas after meetings wrap, too. “Because ideas from ‘jams’ are saved in Drive, they’re captured in their original form for everyone on the team. This provides the whole team with access so they can keep adding to them to make them better.” Once the work is complete, the team adds the final output into a Slides presentation to share with internal teams or clients to review.